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What education do you need to have to sell insurance?

What education do you need to have to sell insurance?

The insurance industry is one of the most established and economically significant sectors in Denmark and worldwide. Insurance policies are an important part of the community economy, and they offer individuals and businesses financial protection against risks such as injury, illness, theft, or death. In order to sell insurance, specific training, knowledge and understanding of both the products offered and the regulatory environment within which the insurance industry operates is required.

In this article, we dive into the requirements that are imposed on people who want to work in insurance, as well as what training and qualifications are needed to become an insurance advisor, broker or seller. We also look at how Joint Insurance helps its employees develop their knowledge and skills in an industry that is constantly evolving.

What does it mean to sell insurance?

Before we dive into the specific training requirements, it's important to understand what it means to sell insurance. Working with insurance can cover a wide spectrum of tasks and functions, from advising clients of their needs to finding the right insurance solution, to managing policies and helping manage claims.

Selling insurance is not just about offering a product — it's about understanding the customer's situation, their need for protection and how insurance products can help them achieve the necessary security. A good insurance adviser can help strike the right balance between price and cover, while taking into account individual requirements and preferences.

Training requirements for selling insurance

In Denmark, there is not one specific training required to sell insurance. However, there are several training pathways and qualifications that can help prepare individuals to work in the insurance industry and provide them with the necessary knowledge to advise clients professionally and ethically.

1. Insurance Academy and relevant courses

One of the most popular training paths for those who want to work with insurance is a course or education from an insurance academy. In Denmark, there are several places where you can take courses and training that specifically focus on insurance.

One of the most recognized programs is Insurance economist, which offers an in-depth understanding of the insurance market, insurance law, risk management, and finance. This training provides both theoretical and practical knowledge that is very relevant for those who wish to work with insurance in an advisory role.

In addition, courses can be taken which specifically focus on specific areas of insurance such as car insurance, life insurance, or business insurance, all depending on which area one wants to specialize in.

2. Internship and experience

As with many other industries, experience is often as important as formal education when it comes to selling insurance. Many insurance companies offer internships where recent graduates can gain practical experience selling insurance and advising clients under the supervision of experienced employees.

At Joint Insurance, we understand how important it is to have practical experience with insurance products and customer service. That's why we offer a structured training program for new employees so that they can quickly learn about the different products, legislation and ethical requirements that apply in the insurance industry. Our internship programs allow new hires to gain hands-on experience in a company that emphasizes customer service and customized solutions.

3. Relevant financial education

Another educational path that may be relevant for working with insurance is a financial education. Trainings such as financial economist or bank assistant provides a good understanding of economics, risk management and financial products, which is essential knowledge for a career in the insurance industry.

These financial educations not only provide a good understanding of the technical aspects of insurance, but they also make it possible to work with clients, understand their financial needs, and help them choose the right insurance coverage.

4. Insurance Mediation and Mediation

If you want to work as an insurance broker, where you help customers choose the right insurance by comparing products from several insurance companies, there are special requirements that must be met. The Insurance Broker training provides knowledge about the legal aspects of the insurance industry, as well as how to best advise clients about their insurance needs.

There are several training opportunities for insurance brokers, including Insurance Broker Training, which offers a specialized knowledge of legislation, ethical advice and assessment of insurance policies. The training also provides skills in analyzing the market and finding the best solutions for customers.

5. Technical knowledge and IT

In the modern insurance industry, technical knowledge is also becoming more and more important. Many insurers, including Joint Insurance, use advanced software to calculate premiums, assess risk and manage policies. Therefore, it is a good idea to have basic IT skills, especially in relation to programs and systems used in the insurance world.

Additionally, individuals with a background in data analytics or programming may find themselves in a valuable position in the insurance industry, where they can work on risk modeling and developing digital solutions that improve insurance products and customer service.

Legislation and Ethics in the Insurance Industry

An important part of training to sell insurance is understanding the regulatory framework that regulates the industry. In Denmark, there are clear rules on how insurance products must be sold and how insurance companies must act in relation to their customers.

For example, it requires insurance advisers to have knowledge of insurance contract and consumer protection laws. The insurance industry is governed by rules of good practice and ethics, which mean that insurance sellers must not take advantage of customers' lack of knowledge about products and that they must make sure to offer insurance solutions that fit the customer's real needs.

How can joint insurance help you with your career?

At Joint Insurance, we understand that it requires both knowledge and experience to be able to offer customers the right insurance solutions. We therefore offer thorough training and continuous development of our employees. We have an internal training program that helps our employees gain the necessary knowledge and skills to advise clients correctly and effectively.

Joint Insurance also offers options for specialization in different types of insurance, such as life insurance, car insurance, and business insuranceso that you can develop in the direction that best suits your interests and competencies.


Selling insurance requires a solid understanding of both insurance products, customer needs, and the regulatory framework that governs the insurance industry. Educational pathways vary, but the most relevant degree programs include insurance economists, financial economists, and insurance broker degrees, as well as courses and training through hands-on experience.

Joint Insurance is dedicated to supporting our employees in their career development and ensuring they are well equipped to help our customers find the best insurance coverage. We offer ongoing training and development opportunities to ensure our team is ready to meet the challenges that come with working in the insurance industry.

So whether you are interested in working as an advisor, broker, or insurance salesman, there are many paths to success — and we at Joint Insurance are ready to help you on your journey.

Faktor Krydslivsforsikring Traditionel livsforsikring
Ejerskab Man ejer forsikringen på en andens liv Man ejer forsikringen på sit eget liv
Udbetaling Går direkte til forsikringstageren Udbetales til en begunstiget
Skattemæssige forhold Ofte skattefri og uden boafgift Kan være underlagt boafgift
Juridisk beskyttelse Sikrer udbetaling uden tvangsarvingers krav Kan blive påvirket af arveregler
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